The campaign has been devised by creative agency 60 Watt with media planning by Feather Brooksbank.
With a media spend of £2 million over the next four months, the campaign uses a number of channels including radio advertising, outdoor posters, online, search, print and email.
The theme has been inspired by the website postsecrets.com, tapping into the ’secret’ world of emotions experienced by jobseekers aspiring to achieve happiness, prosperity and job satisfaction with a new career.
Initially targeting Edinburgh and the Lothians, the campaign will be rolled out across other Scottish regions later in the year.
Scotsman.com/jobs was launched in August last year. The site is owned and operated by Johnston Press plc, Scotland’s largest newspaper group.
Since January, the recruitment website has attracted a record number of visits, with monthly unique users now running at circa 180,000.