Virgin hotels checks out new email system

Virgin Limited Edition, the luxury portfolio of destinations within the Virgin Hotels Group, is implementing a new email system and design for its newsletters. Working with eCircle, the creative look and feel of its communications campaign is being supported by enhanced reporting and analysis.

Robert Speirs, marketing manager at Virgin Limited Edition says: “We wanted to work with an agency that understands better than anyone else how to use email effectively and appropriately in order to engage our customers with the brand.  eCircle clearly demonstrated this ability and we are eagerly anticipating the results they achieve.”

Target groups for the company are high-end spenders and the campaigns will adopt a branding in line with the existing Virgin Limited Edition website.

Simon Bowker, UK managing director, eCircle, says: “Working closely with Virgin Limited Edition, we have created a new system and design that we believe will drive traffic to the site and increase awareness, interest and, ultimately, sales. Moving forwards, we’re looking forward to working with such a prolific and exciting brand, taking their email marketing strategy to the next level.”

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