Virgin hotels checks out new email system

Virgin Limited Edition, the luxury portfolio of destinations within the Virgin Hotels Group, is implementing a new email system and design for its newsletters. Working with eCircle, the creative look and feel of its communications campaign is being supported by enhanced reporting and analysis.

Robert Speirs, marketing manager at Virgin Limited Edition says: “We wanted to work with an agency that understands better than anyone else how to use email effectively and appropriately in order to engage our customers with the brand.  eCircle clearly demonstrated this ability and we are eagerly anticipating the results they achieve.”

Target groups for the company are high-end spenders and the campaigns will adopt a branding in line with the existing Virgin Limited Edition website.

Simon Bowker, UK managing director, eCircle, says: “Working closely with Virgin Limited Edition, we have created a new system and design that we believe will drive traffic to the site and increase awareness, interest and, ultimately, sales. Moving forwards, we’re looking forward to working with such a prolific and exciting brand, taking their email marketing strategy to the next level.”

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here