The retailer says it will not change the ads or pull the campaign.
M&S launched its ad campaign last month featuring current players including Theo Walcott, Emile Heskey, and Steven Gerrard wearing the official England suits along with the strapline: “Three Lions, One Tailor”.
A complementary ad features members of the winning England 1966 World Cup team dressed in M&S suits with the strapline: “Four Legends, One Label”.
The chain has been lambasted by the press for starring the unsuccessful Walcott in its multimillion pound campaign.
M&S is standing by the ads, saying it is a “great campaign and customers are responding well to it.”
A spokesperson for M&S says: “The deal was with the FA, not with individual players. M&S is proud to be England’s official suit sponsor.”
“We always knew we were taking a risk, but nine of the 12 players shot for the campaign made the squad.”
The Arsenal player also stars alongside Wayne Rooney in Nike’s high-profile global World Cup TV ad.