Sony Computer Entertainment Europe (SCEE) has kicked off its first online-led PlayStation 3 branding campaign for SingStar, as digital exceeds a quarter of its marketing budget for the first time.
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This story first appeared on newmediaage.co.uk
With marketing held responsible for company growth at Diageo, CMO Andy Fennell relies on a strong sense of what will succeed – and a team of 950 marketers – to make the most of an annual budget worth almost £2bn.
Hallmark, the greetings card brand, has unveiled an advert starring one of its customers, timed to co-incide with the expected Father’s Day rush.
FMCG brand Dr Oetker has handed digital agency Amaze the account for its Chicago Town pizza brand’s digital strategy.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.