Amaze will be responsible for setting out a digital strategy for all Chicago Town products, including social media, digital advertising and mobile advertising and aps, with the first activity launching later in the year.
Dr Oetker picked the agency following a five-way pitch for the Chicago Town social media activity account.
Last month Chicago Town launched an integrated campaign to push a selection of collectable cutlery it was giving away in an on-pack promotion (nma.co.uk 1 March 2010).
Amaze also works with brands such as Coca-Cola, Dyson, Lexus, Odeon and Toyota.
This story first appeared on newmediaage.co.uk