Mercedes hires former VW marketer to lead UK cars division

Mercedes-Benz UK has appointed former Volkswagen group sales and marketing director Gary Savage has been appointed as its new managing director.

Savage will head up Mercedes-Benz’s cars division in the UK, taking over from Dermot Kelly, who will retire at the end of the month. He will report to Wilfried Steffen, president and CEO of Mercedes-Benz UK.

Savage joins Mercedes from Citroen UK where he was managing director. He has previously been head of marketing and brand development for Audi in Russia, and then previously in the UK in a variety of senior roles including head of sales and marketing within Volkswagen group’s UK operations.

Steffen says: “Gary Savage has consistently delivered significant business results in all his previous roles and firmly established his professional reputation within our sector.  His role will be to lead the delivery of our passenger car strategy, working with his team to maximise sales volumes in the UK and champion the highest quality customer service, retailer professionalism and brand values.”

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