4oD to run ad campaign for Freeview HD

Channel 4 is launching an ad campaign across its TV-on-demand service 4oD to promote Freeview HD for the World Cup.

4od

The campaign, which starts on 9 June, will include a three-day home-page take-over.

It will also include HD Day on 16 June, when users will be able to stream a range of shows on their computers in HD for one day.

The broadcaster will launch a content hub for Freeview on the 4oD site, featuring Channel 4 shows such as Peep Show, Derren Brown and Trigger Happy TV, and online competitions.

Channel 4 worked with media agency MEC to develop the campaign.

This story first appeared on newmediaage.co.uk

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here