Saka readies marketing push to boost awareness

Saka, the mineral water brand owned by Navson, is readying a £500,000 advertising drive to raise awareness of its water brand.

Saka

The marketing campaign will be driven by public relations and experiential sampling, and will aim to complement the brand’s sponsorship of the 10th annual British 10k London run, which will take place on 11 July and SportsAid, which helps the next generation of young British sportsmen and women from a grass roots level.

The campaign will also include direct trade activity and a television advertising campaign, as well as a number of sponsorships, tastings and promotional brand campaigns.

It aims to represent Navson’s ethos of supporting local healthy lifestyle initiatives.

Navson has appointed PR agency Green Row Communications to provide business to business and consumer PR support for Saka. Additionally, PR activity will also include the launch of a new chocolate milk drink called Mooch and support for fruit juice, Peela.

An online campaign utilising social networking sites, Facebook and Twitter is being used to document activity and interact with consumers.

Nevid Ahmed, marketing director for Saka, says; “Saka is well recognised and much loved brand, but up until now Saka’s reputation has been built on its quality and the great value of the product. We are now taking Saka to the next level by giving the brand the support that it deserves. Its balanced ph level is unique and one of the best in its sector and its something we believe that will really resonate with consumers. Saka’s purity of source, quality of water and natural mineral content are officially recognised by the SGS Fresenius Institute.”

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here