Apple set to unveil latest iPhone model

Apple is expected to unveil an updated iPhone at its Worldwide Developer’s Conference in San Francisco today.


The company is notoriously secretive about its product launches but has traditionally used the event’s keynote presentation to showcase new products, including a former version of the iPhone.

The event is also likely to include a number of software updates that will add functionality for app developers.

Technology website Gizmodo already haspictures and technical specifications of the revised iPhone.

The leak happened after an ex-Apple employee allegedly left a prototype of the device in a bar.

Apple requested via its legal representatives that the device be returned, claiming the publication of the details negatively affected sales of existing iPhone models.

The iPhone has now been bought by bought by 50m people across the world and global sales of its iPad have already topped 2m since launching in April.

This story first appeared on

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here