EDF reveals green initiative ambassadors

EDF Energy has signed Danielle Lineker, Lauren Laverne and Jamelia to promote the second of its controversial “Green Britain” days.

EDF campaign
EDF campaign

The energy supplier will use the trio to encourage Britons to join “Team Green Britain” ahead of the second annual “Green Britain Day” on 17 June.

Model and presenter Lineker will encourage consumers to save energy in their homes, while presenter Laverne will “ask people to take a low-carbon approach to sourcing and cooking food”. Singer Jamelia will front an initiative to encourage people to travel in a more environmentally friendly way.

EDF’s first Green Britain Day attracted controversy last year after wind turbine energy company Ecotricity alleged EDF had stolen its green union jack logo to push the initiative.

Rivals including British Gas also hit out by running ads claiming that for it, “every day” was “Green Britain Day”.

The sophomore event will be supported by a television, radio, print and digital campaign.

EDF Energy is to sponsor Team Green Britain Bike Week in June and sustainability event The Big Lunch in July. It is also the sustainability partner of the London 2012 Olympic Games.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here