More than 700,000 UK members are registered on its business trading platform and all have the opportunity to secure valuable, free national TV exposure by explaining why their story of forging a buyer-supplier relationship on Alibaba.com deserves recognition and a chance to be in the spotlight.
Users will be able to upload a short audition video from a mobile device or webcam to the campaign microsite until June 20. Judges will select four of the most interesting entrants to star in the new campaign, which is due to air on satellite TV, later this year.
Maggie Choo, director of Alibaba.com EMEA says: “Our new brand campaign is all about using real customer stories to highlight how Alibaba.com closes the distance between small global businesses and takes the pain out of finding the right foreign and domestic suppliers. We want to help UK small businesses capitalise on the opportunities presented by international trade and the brand campaign is one important way in which we aim to accomplish this.”