Discovery aims for new approach to channel ads

Discovery Networks EMEA has appointed BDA to handle on-air advertising for its channel portfolio.

Discovery
World of Discovery: Broadcaster has given BDA on-air ad business

BDA will create and broadcast localised ads for each of the network’s channels, which include Discovery Channel, Animal Planet, Discovery Science and Discovery HD and their associated programmes. Work was previously created in-house.

The agency was appointed after it created the global ads for the new Discovery HD Showcase channel (pictured). It will now produce 11 promotional campaigns a month for the channels, starting with an ad to promote Animal Planet’s Shark Month.

Discovery Networks EMEA senior vice-president of marketing communications Maurizio Vitale says/ “Discovery has a portfolio of strong channel brands available in every country across Europe and much of the Middle East and Africa, which broadcast the highest quality factual entertainment programmes. Our mission is to grow and localise our channel offerings.”

In April, Discovery Networks UK appointed Naked Communications and the7stars to handle its media planning and buying business.

Discovery Networks, which is owned by Discovery Communications, spends over £1.1m on marketing, according to the latest Nielsen figures. It works with a large roster of agencies, including Brothers & Sisters, Cocktail Marketing, Just Media and Vizeum.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here