As part of the campaign, Starbucks is giving its Starbucks Card customers a chance to win one of ten prizes of a £1,000 book hamper for their local primary school and a £150 book voucher for their family, every time they use their pre-pay card in a Starbucks store throughout this month.
Regular Starbucks customers across the UK will also have the opportunity to take home one of two exclusive mini-books published by Walker Books – Maisy Makes Gingerbread by Lucy Cousins and Monsters of Men by Patrick Ness.
The Tell Me a Story campaign aims to raise awareness that every child has the right to share stories and to develop the skills they need for their future.
Launching the campaign, the National Literacy Trust teamed up with National Family Week to call on all parents and guardians to spend ten minutes reading withthe children during Family Week Story Time.
In 2010, the National Literacy Trust is aiming to raise £500,000 to raise the level of literacy in children coming from disadvantaged communities.
Amanda Royston, head of marketing at Starbucks UK & Ireland, says: “A big part of what we do as a company is to support the communities that we are apart of, and this includespromoting the value of readingfrom a young age.”