Natalie Portman signs as face of Parfums Christian Dior in endorsement U-turn

Actress Natalie Portman is to be the new face of Parfums Christian Dior, despite saying last year that a cosmetics campaign was not something she would do.

Natalie Portman
Natalie Portman

In an interview last year Portman said: “I don’t have a problem with making money, but I don’t believe in doing something you don’t believe in to make money – like a makeup campaign or something like that.”

It is the first time Portman has agreed to do an endorsement deal with a fragrance or cosmetics company.

Portman is the latest face of the LVMH Group-owned fragrance brand and follows in the footsteps of Charlize Theron, Monica Bellucci and Sharon Stone.

Jude Law has been the face of the company’s male fragrance lines

Parfums Christian Dior CEO Claude Martinez says Portman will “symbolise with grace the values of luxury and the glamour of Dior”.

This story first appeared on pitch

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here