Samsung partners with Last.fm Festivals

Samsung has signed up as launch sponsor of Last.fm Festivals, a new section of the music streaming site.

Last.fm Festivals allows users to receive personalised recommendations on festivals and the acts playing at them.

The festivals page will link to a user’s Last.fm profile page, extracting information about their musical interests and serving relevant recommendations and content.

The service launched globally this week with Samsung as the sponsor in the UK throughout the summer festival season.

Samsung’s branding will feature on the section through a series of banners and videos, which will also feature on the Last.fm Xbox service.

Fred McIntyre, VP of product at Last.fm parent company CBS Interactive Music Group, said, “Music is a core part of how marketers look to engage with consumers, particularly young people. Because the festivals tool is personalised and users actively participate in the content, it is a really active kind of engagement and so is particularly effective for brands.”

This story first appeared on newmediaage.co.uk

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here