British Red Cross launches viral video to raise HIV-awareness

The British Red Cross is releasing a viral football video that seeks to take advantage of World Cup fever, in an attempt to raise awareness about HIV and AIDs in South Africa. The video stars the ’world’s best freestyle footballer’, Billy Wingrove, along with talented young footballers from South Africa. It will be released on the opening day of the FIFA World Cup.

British Red Cross viral campaign featuring footballer Billy Wingrove
British Red Cross viral campaign featuring footballer Billy Wingrove

British Red Cross programme support manager Diane Moody says: “While the eyes of the world are on the excitement of the World Cup in South Africa, this video will remind football fans of the massive challenges people living with HIV and AIDS in the country face, and the work the Red Cross is doing to help those affected.”

The video was shot at White Hart Lane, the stadium of Tottenham Hotspurs, and in the South African province KwaZulu-Natal. The province has the lowest life expectancy in South Africa.

Latest from Marketing Week

Marketoonist on PowerPoint pitches

The Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at or on Twitter @tomfishburne See more of the Marketoonist here Tom Fishburne will be speaking at the Festival of Marketing, which is taking place on 4 and 5 October at Tobacco Dock. To find out more information, including how to book tickets, visit […]


Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now


Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email

If you are looking for our Jobs site, please click here