The ad spots will appear either side of an advert break and will broadcast globally throughout the tournament and beyond.
The ad was created by integrated agency Fold7, after it was appointed to work on elements of Carlsberg’s Wolrd Cup campaign.
Calsberg says it has conitnued to be impressed by Fold7’s first-class quality of execution.
Carlsberg’s World Cup ad push is exemplified by its star-studded ad that emphasises the brand’s special status as the official beer of the England football team.
The 90-second ad was created by Saatchi & Saatchi and features English football legends such as Sir Trevor Brooking, Stuart Pearce and Jack Charlton.
This story first appeared on pitch