Mastercard moves into direct mail services

Mastercard is to execute direct marketing campaigns to its cardholders on behalf of retailers as the payment services firm looks to expand its business in the UK.

The move is said to be the first time Mastercard has acted as a DM service for retailers in the UK and follows a trial in the US.

The execution of direct mail is one of several new marketing and data analytics services unveiled by Mastercard under the moniker Advisors Merchant Solutions (AMS).

Mastercard says it will offer a “custom marketing solutions” service, which it claims “employs proprietary modelling to segment cardholders of participating banks that represent the best prospects for retailers marketing offers”.

It will also introduce “SpendingPulse”, a monthly “economic indicator of national retail sales”, while new benchmark analytics services is claimed to offer behaviourally-based intelligence data.

The firm says AMS aims to enable retailers “to understand spending activity” and “evaluate their sales performance against their competitors”. In addition, Mastercard claims, it will help them “focus direct marketing efforts”.

Andrew Woodward, senior vice president for merchant solutions for MasterCard Advisors says AMS “will be a key component of MasterCard’s strategy as we look to grow, diversify and build our business with retailers in the UK”.

Latest from Marketing Week

Marketoonist on PowerPoint pitches

The Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here Tom Fishburne will be speaking at the Festival of Marketing, which is taking place on 4 and 5 October at Tobacco Dock. To find out more information, including how to book tickets, visit […]

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here