London 2012 sticks with sponsor BP despite escalating crisis

London 2012 chiefs are continuing to back Games partner BP despite the oil giant being the subject of international condemnation following the Gulf of Mexico oil spill.

BP

BP, a tier one sponsor of the Games, has come under fire from the US politicians and environmental groups for its part in the spill, which led to the deaths of 11 people.

US President Barack Obama has consistently condemned BP and its chief executive Tony Hayward for his response to the crisis, while the speaker of the House of Representatives, Nancy Pelosi, has accused BP of a “lack of integrity”.

David Cameron is set to meet Obama next week in a bid to ease tensions arising from the crisis, which has led to some US politicians referring to BP by its original British Petroleum moniker, which could prove damaging to British companies operating in the US.

Despite the mounting crisis, a spokesman for London Organising Committee of the Olympic Games and Paralympic Games (Locog) says that the oil company remains a “valued” partner.

“Whilst a team of specialists are focussed on resolving the situation in the Gulf of Mexico, it is business as usual for the rest of the organisation,” he adds.

BP is said to have paid £50m to sponsor the Games. It was unveiled as a tier one partner in July 2008, beating rival Shell.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here