Aquafresh launches new mouthcare range

Aquafresh, the dental care brand, is launching Aquafresh Extra Care a range of mouthwashes aimed at families.

The launch of the range will be supported with a £2.1m media campaign throughout 2010.

Parent company GlaxoSmithKline Consumer Healthcare (GSK) hopes the family friendly range will attract new users to the mouthwash category.

The range is available in three variants: tingling mint, spearmint and mint breeze.

GSK says the alcohol free mouthwash range is suitable for the whole family, including children from age six and contains an active strengthening mineral to help build teeth’s enamel.

The healthcare firm is also relaunching its Aquafresh Extreme Clean Purifying Mouthwash with an alcohol-free formulation.

GSK launched a review of its media agencies in April to improve effectiveness and efficiency in “selected key markets”. The UK account is currently held by WPP-owned MediaCom.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here