Asda marketing director Mark Sinnock quits

Asda marketing director Mark Sinnock has left the retailer, after 15 months in the role.

Mark Sinnock
Mark Sinnock

He joined the supermarket giant from advertising agency Fallon and within months in his new role moved its £75m advertising account from Fallon to SFF stablemate Saatchi & Saatchi.

It is not known if the former chief strategy officer at Fallon has a job to go to. Asda is yet to find his replacement.

Sinnock’s appointment at Asda followed the appointment of former McCain Foods’ marketer Simon Eyles as head of Asda brand marketing. Sinnock and Eyles both reported to Asda chief marketing officer Rick Bendel. Bendel was promoted from marketing director to the position of CMO last year.

Sinnock was responsible for developing the marketing and customer strategy across the breadth of Asda’s marketing function, working alongside Katherine Paterson, Asda’s marketing director for communications.

His departure comes as the retailer continues to cede ground in the battle for Britain’s food.

In May, Wal-Mart owned Asda revealed a slump in like-for-like sales- down 0.3% in the first three months of the year – the first time that the supermarket’s sales declined since 2006. The setback came as Andy Clarke, the chief operating officer, took over from Andy Bond as chief executive.

This story first appeared on pitch

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here