Homes & Gardens launches branded cleaning product range

IPC is leveraging its Homes & Gardens brand further with the launch of a range of cleaning products based on natural ingredients.

Homes and Gardens
Homes and Gardens

Among the Homes & Gardens-branded cleaning products are washing-up liquid, surface wipes, window and glass cleaner and moisturising hand wash and hand lotion.

The packaging has been designed to be stylish enough to leave the products out on the worktop, as well as being biodegradable.

The range has been developed by IPC Plus, the licensing and syndication division, along with Global Brands Group and a new design and manufacturing company called Kokomo.

Homes & Gardens has successfully extended its brand into greeting cards and calendars in the past and earlier this year it launched a range of garden furniture that is being sold through Dobbies stores. IPC said another “significant” new brand extension would be revealed shortly.

The new cleaning products will be launched in stores this autumn as well as being sold online through

Belinda Cooper, publisher of Homes & Gardens, says: “Our readers love their homes and want the best, most beautiful things for them, which is why these inspirationally designed and fragranced products fit so well with our brand values.”

Latest from Marketing Week

Marketing through the ages: The 2000s bring the dilemmas of digital

As part of our 40th birthday celebration, we asked previous editors to sum up marketing and Marketing Week during their time at the helm. Ruth Mortimer was editor in the early 2010s as the impact of digital led to real challenges over scale versus consolidation of power, audience versus context and personal versus personalisation.


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here