The £150m deal will see Spar open 42 stores in all 36 Haven Holiday Parks across England, Scotland and Wales and the three Butlins Family Entertainment Resorts in Bognor Regis, Skegness and Minehead.
As part of the partnership, the on site stores will benefit from Spar’s national promotional activity and consumer marketing including £5m media spend to promote the stores.
The sites will all be rebranded under the new Spar fascia and stores will stock a range of branded and Spar own brand grocery products including chilled and frozen food, meat, fresh produce, alcohol and tobacco.
Mark Harper, operations director at Bourne Leisure, says: “The Spar branding in our stores will help reinforce the retail proposition we are offering.”
Richard Bennett, Spar retail director, adds that the deal is “excellent news for Spar’s business development” and will help expand its portfolio across the UK.