Honda promotes new motorcycle with digital push

Honda has unveiled a pan-European online campaign to promote its latest motorcycle model, the VFR1200F Dual Clutch Transmission.

The marque has launched a microsite, which will be supported by a viral campaign at the end of June. Activity has been created by Crayon.

The campaign aims to target experienced and affluent riders.

Harry Cooklin, manager of brand communications at Honda Motor Europe, says: “The VFR1200F Dual Clutch Transmission model has brought next generation motorcycling to the here and now and has given riders a new dimension in riding exhilaration. After the success of the VRF1200F online launch in October we’re confident that the updated digital creative will have a high impact.”

Mark Khoo, senior account director, Crayon, adds: “Offering high performance sports riding like no other, the new variant VFR deserves an impressive campaign to match. So we’ve taken the pan-European communications direction we originally designed for VFR and evolved this with dramatic effect.”

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here