Nestlé appoints former marketer to head up group marketing

Nestlé has appointed its former marketing communications director Vernon Bradley to the new position of group marketing director.


Bradley will sit on the company’s senior leadership team and oversee the marketing of the brand’s portfolio, which includes brands such as KitKat, Shreddies and Nescafé. He will report to chief executive Paul Grimwood.

His remit includes Nestlé brand and corporate marketing, insight, shopper marketing and digital media. He will work closely with the company’s main marketing directors including Terri Tinella, marketing director of Nestlé Confectionery, Antal Van Hout and marketing director UK & Ireland of Nestlé Purina.

Bradley has almost 30 years of marketing and advertising experience, working in the UK and abroad.

Most recently he ran his own international marketing consulting company, but previous worked in a number of marketing roles for Nestlé, including serving as marketing communications director for six years in Nestlé Greater China.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here