Bradley will sit on the company’s senior leadership team and oversee the marketing of the brand’s portfolio, which includes brands such as KitKat, Shreddies and Nescafé. He will report to chief executive Paul Grimwood.
His remit includes Nestlé brand and corporate marketing, insight, shopper marketing and digital media. He will work closely with the company’s main marketing directors including Terri Tinella, marketing director of Nestlé Confectionery, Antal Van Hout and marketing director UK & Ireland of Nestlé Purina.
Bradley has almost 30 years of marketing and advertising experience, working in the UK and abroad.
Most recently he ran his own international marketing consulting company, but previous worked in a number of marketing roles for Nestlé, including serving as marketing communications director for six years in Nestlé Greater China.