Randstad builds brand with UK consumer ad push

Recruitment giant Randstad, owner of agencies Major Players and Pareto Law, is launching a multi-million pound integrated marketing campaign to build the brand in the UK.

Recruitment giant Randstad
Recruitment giant Randstad

Ads will air during prime time on ITV, Channel 4, Five, Sky and Bloomberg as well as in the national press, business magazines and specialist titles. It was created by Publicis with Mindshare on media planning and buying duties.

Along with the advertising, Randstad will be using its sponsorship of the AT&T Williams Formula One team at events later this year, including a celebration coinciding with the Italian Grand Prix in September for the winners of an online F1 game hosted at the randstad.co.uk website.

The campaign uses the strapline “true talent shapes business – true knowledge finds it” and promotes Randstad’s recruitment and human resources services, highlighting its portfolio of specialist and general recruitment consultancies.

Randstad acquired its specialist agencies when it bought Vedior in 2008. These have been brought together under the Randstadt brand, while retaining their specialist heritage.

Colin Downing, who was appointed marketing director of Randstad in March, says: “Globally, marketing has always played a central role in Randstad’s business development. Now that we have consolidated and rebranded our UK operations, it is the perfect time to invest in building our brand equity with our key stakeholders through a strategic and high-profile marketing campaign.”

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here