Randstad builds brand with UK consumer ad push

Recruitment giant Randstad, owner of agencies Major Players and Pareto Law, is launching a multi-million pound integrated marketing campaign to build the brand in the UK.

Recruitment giant Randstad
Recruitment giant Randstad

Ads will air during prime time on ITV, Channel 4, Five, Sky and Bloomberg as well as in the national press, business magazines and specialist titles. It was created by Publicis with Mindshare on media planning and buying duties.

Along with the advertising, Randstad will be using its sponsorship of the AT&T Williams Formula One team at events later this year, including a celebration coinciding with the Italian Grand Prix in September for the winners of an online F1 game hosted at the randstad.co.uk website.

The campaign uses the strapline “true talent shapes business – true knowledge finds it” and promotes Randstad’s recruitment and human resources services, highlighting its portfolio of specialist and general recruitment consultancies.

Randstad acquired its specialist agencies when it bought Vedior in 2008. These have been brought together under the Randstadt brand, while retaining their specialist heritage.

Colin Downing, who was appointed marketing director of Randstad in March, says: “Globally, marketing has always played a central role in Randstad’s business development. Now that we have consolidated and rebranded our UK operations, it is the perfect time to invest in building our brand equity with our key stakeholders through a strategic and high-profile marketing campaign.”

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here