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A report from the Chartered Institute of Marketing that found marketers fear using social media prompted fierce debate on MarketingWeek.co.uk. Find the story at www.marketingweek.co.uk/news/cim-says-marketers-still-wary-of-social-media/3014352.article and a selection of comments below:

  • The platforms may change but social media is here to stay and while we may not be absolutely comfortable about using it, ignoring it is a dangerous game. Marketers who care about their brand’s reputation need to be monitoring selected social media platforms even if they aren’t engaging with them.

Richard Ellis

  • We have shifted from broadcast to social media. You can almost forget products, price, presentation and promotion. Building relationships is the future..

Ann Holman

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