Man U fans to launch ‘alternative’ team shirt

Fans pressure group, the Manchester United Supporters Trust (MUST) is looking to ramp up its range of alternative merchandise in a bid to rob the club’s owner of revenue.

The group, which is looking to oust current owner the Glazer family, is launching a limited edition alternative team shirt “identical in quality” to Manchester United’s replica shirt, with all profit going to the British Heart Foundation.

The black, green and gold shirt displays the supporters trust’s “One Love” strapline instead of a corporate sponsor. It will retail at £19.99, which MUST claims is half the price of an official club shirt.

A spokesman for MUST says: “This is the fans’ shirt, with all profits going to charity, rather than the Glazers’ shirt, with all profits going to the Glazers, banks and other corporations.”

The group is also considering how the One Love brand could be used for other “appropriate” merchandising opportunities. It has previously sold T-shirts at the club’s Old Trafford home ground.

The move comes a week after it emerged that the Red Knights, the group of City financers looking to buy the club, shelved its £1bn takeover bid.

The group is said to have been put off by the £1.5bn that current owners the Glazer family are said to want for the club.

MUST backed the Red Knights stance, describing the £1.5bn asking price as a “ridiculous premium”.

Both MUST and the Red Knights are angry with the £700m debts the Glazer family has saddled the club with.

MUST has previously run press, digital and marketing activity.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here