Premier Foods launches new Great Little Ideas ads

Premier Foods is extending its Great Little Ideas campaign with a second phase that includes two new tv ads which feature Terry Venables and Strictly Come Dancing judge Craig Revel Horwood.

Great Little Ideas campaign
Great Little Ideas campaign

The campaign, created by MCBD, which offers tips and ideas of how to use some of Premier Foods brands including Bisto, Oxo, Sharwoods and Branstons, first broke in March with ads starring the “Oxo mum” Linda Bellingham and Coronation Sreet star Liz Dawn.

The new ads break on 5 July.

This story first appeared on pitch

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