Sainsbury’s launches branded channel on MSN

Sainsbury’s is to launch the first branded food and drink channel on MSN in a bid to target mums.

Jamie Oliver Sainsbury's campaign
Jamie Oliver Sainsbury’s campaign

The channel will appear on MSN UK from today (17 June) via its Life & Style, Messenger Today, Celebrity, Him and Money pages. It will host exclusive food and drink content including recipes.

The online channel aims to target household food shoppers and encourage them to experiment with recipes, ingredients and in-season, fresh produce.

It will draw on Sainsbury’s existing Taste campaign, which features the supermarket’s longstanding brand ambassador Jamie Oliver, and will include cooking videos from the celebrity chef.

MSN and Sainsbury’s say the partnership will allow them to reach new audiences.

Sarah Squire, Sainsbury’s senior brand manager, adds: “The partnership enables us to help customers save money on their weekly shop by buying seasonal food, using up leftovers and cooking easy family meals.

The deal was brokered by Sainsbury’s media agency, PHD.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here