Twitter launches trending topics ads

Disney is the first brand to advertise on Twitter’s new sponsored trending topics.

In April Twitter announced the first stage of its commercial model, promoted tweets, which enables brands to feature more prominently in relevant search results and in people’s news feeds (nma.co.uk, 13 April 2010).

The next phase is to be promoted trending topics, which adds an 11th trending topic which is marked as ’promoted’ to differentiate it from the real trending topics.

The promoted trending topic will work in the same way as normal trending terms as users can click through to a search page which shows the conversations people are having about the term.

Disney is using it to promote Toy Story 3, which has been appearing for some as an 11th trending topic.

This story first appeared on newmediaage.co.uk

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here