Cancer Research shakes up agency roster

Cancer Research UK has unveiled a new agency line up to help drive recruitment and engagement with its supporters.

Race for Life

Following a review process, the charity has appointed Rapier, TDA and TWCat to its roster.

In addition, Cancer Research has appointed The Good Agency to drive recruitment and retention for its annual Race for Life initiative with an integrated campaign including television, radio, press, outdoor and direct marketing.

The agencies will develop marketing campaigns for the charity to recruit new supporters and engage with existing ones.

The three new agencies join brand agency AMV, Rapp, The Good Agency, Blue Halo and Kennedy Monk, which are already on the roster.

Natasha Hill, Cancer Research UK’s supporter marketing director, says: “Our new creative agency roster will help us to devise interesting, different ways of speaking to our existing supporters and help us engage new ones too.”

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