IDM bestows lifetime awards to three industry figures

The Institute of Direct Marketing (IDM) has awarded lifetime memberships to three key figures in the direct and digital marketing industries.

George Smith, founder and former chief executive of pioneer agency Smith Bundy, became the third direct marketer ever to honoured with an IDM Lifetime Achievement award.

COI’s Marc Michaels and digital marketing expert, Dr Dave Chaffey were awarded IDM Honorary Life Fellowships.

Smith was given the award in recognition for his 40 years in the industry, during which time the institute says he “pioneered many of the direct marketing techniques now taken for granted and is acknowledged as a world expert on fundraising in particular.”

IDM managing director, Derek Holder, says: “George is one of direct marketing’s legends. I and many others have been privileged to have been mentored and inspired by him. Not only does he have an immense knowledge of the subject, but he is an outstanding ambassador for the profession. His oratory skills are legendary.”

Michaels, who is the COI’s director of direct and relationship marketing, was rewarded for being a “champion of direct marketing for almost 25 years” and Dr Chaffey for his “prolific digital knowledge and his unparalleled passion to share it –whether via his consulting business, as a best-selling author, a university and IDM lecturer, or via the myriad digital channels where he is active daily.”

Last year, recipients of an IDM Honorary Fellowship included TMW managing director, Chris Warren and managing partner of Kitcatt Nohr Alexander Shaw, Marc Nohr.

The IDM Lifetime Achievement award has only been presented on two other occasions. On the Institute’s 20th anniversary in 2006, it was awarded to John Watson and in 2009 was awarded posthumously to former IDM Trust chair, Barrie Spelling.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here