Sky Sports online to remain ad-funded

Sky says will remain ad-funded despite its sports news TV channel being pulled from Freeview.

Earlier this week, the broadcaster said it’s free-to-air TV channel will only be available on subscription from later this year, but a Sky spokesman told new media age it’s sports news site will remain free to access.

He added the company has no intention to make Sky News’ online and TV offerings subscription-only.

The spokesman said, “We have no plans to remove Sky News from Freeview, nor to change its current funding mechanism.”

The move by Sky, which is part-owned by Rupert Murdoch’s News Corporation, echoes the decision by News Corp’s News International to place content from the The Times and Sunday Times behind paywalls.

Earlier this month Sky bought Virgin Media Television, including the Virgin 1, Living and Bravo channels and associated online assets, for £160m.

This story first appeared on

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