Vodafone unveils ad featuring Button and Hamilton

Vodafone has unveiled its latest Power to You television campaign, fronted by Vodafone McLaren Mercedes drivers Jenson Button and Lewis Hamilton.

https://www.youtube.com/watch?v=4zf40OzfwOo

The ad shows the two Formula 1 drivers trying to build their own car without their team, and using mobile handsets to phone their support team and take photographs.

It ends with the tagline: “Vodafone McLaren Mercedes drivers depend on their team; their team depends on our network.”

The ad, created by BBH, is the mobile operator’s latest campaign as part of its ongoing “Power to You” brand positioning.

Vodafone, which first unveiled the positioning in September 2009, is hoping the mareting approach will boost its brand credentials and attract younger consumers in the underperforming UK market.

Vodafone and the McLaren Mercedes Formula 1 team agreed a long-term deal for the mobile phone company to become the team’s title sponsor in 2005. The deal has been ongoing since 2007, when Vodafone ended its sponsorship of rival team Ferrari.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here