WHSmith to resurrect Richard and Judy Book Club

WHSmith is teaming up with TV presenters Richard Madeley and Judy Finnegan in order to reprise the popular ’Richard and Judy Book Club’.

The club massively boosted book sales, with selected books selling an average of 250,000 copies, but became defunct after the Richard & Judy show was taken off air.

WHSmith will begin running The Richard and Judy Book Club this autumn, with six books being promoted in store across a 12-week period.

The retailer will run two more book club promotions in the spring and summer, promoting a further eight books over sixteen weeks.

A WHSmith spokesperson says it is “likely” the new book club will be advertised on TV. Books that feature in the club will be selected by Madeley, Finnegan and a WHSmith’s buying team.

WHSmith books business unit director Rachel Russell claims the retailer’s customers were “some of the biggest supporters of the previous Richard and Judy Book Club”.

Madeley says: “We’ve taken our time on this – we wanted to get the details exactly right. Our first selection of recommended good reads should be in WHSmith stores in three to four months. They’ll be clearly marked and displayed.”

This story first appeared on pitch

Latest from Marketing Week

Marketoonist on PowerPoint pitches

The Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here Tom Fishburne will be speaking at the Festival of Marketing, which is taking place on 4 and 5 October at Tobacco Dock. To find out more information, including how to book tickets, visit […]

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here