Gatwick Airport takes on Heathrow in brand repositioning

Gatwick Airport is updating its branding as part of a £1bn investment by its new owners, Global Infrastructure Partners.

Gatwick Airport campaign
Gatwick Airport campaign

It has unveiled its new brand today (21 June) and an advertising campaign using the strapline ’Your London airport – Gatwick’ begins on Wednesday.

GIS bought Gatwick in December last year after BAA was forced to sell the airport by the Competition Commission. BAA was also told it must sell Stanstead and Edinburgh airports.

The new branding will position Gatwick as a challenger to Heathrow. As part of the £1bn investment Gatwick is also aiming to improve facilities so that passengers do not spend more than five minutes getting through security.

Other developments include a new shuttle between the two terminals, an extension to the North Terminal and new shops including Jo Malone and Superdry.

Stewart Wingate, CEO of Gatwick Airport, claims: “Gatwick has long been recognised as London’s favourite airport, a more friendly and enjoyable place to travel. It’s by building on these qualities and investing in new facilities that Gatwick will go from strength to strength.”

The new identity has been created by Lewis Moberly and Naked Communications is behind the advertising campaign.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here