Gatwick Airport takes on Heathrow in brand repositioning
Gatwick Airport is updating its branding as part of a £1bn investment by its new owners, Global Infrastructure Partners.
It has unveiled its new brand today (21 June) and an advertising campaign using the strapline ’Your London airport – Gatwick’ begins on Wednesday.
GIS bought Gatwick in December last year after BAA was forced to sell the airport by the Competition Commission. BAA was also told it must sell Stanstead and Edinburgh airports.
The new branding will position Gatwick as a challenger to Heathrow. As part of the £1bn investment Gatwick is also aiming to improve facilities so that passengers do not spend more than five minutes getting through security.
Other developments include a new shuttle between the two terminals, an extension to the North Terminal and new shops including Jo Malone and Superdry.
Stewart Wingate, CEO of Gatwick Airport, claims: “Gatwick has long been recognised as London’s favourite airport, a more friendly and enjoyable place to travel. It’s by building on these qualities and investing in new facilities that Gatwick will go from strength to strength.”
The new identity has been created by Lewis Moberly and Naked Communications is behind the advertising campaign.
