First Cheapflights campaign aims to increase awareness

Cheapflights, the online travel company, is unveiling its first brand advertising campaign as it seeks to “reinvigorate” its offering.

The move follows the company’s launch of a dedicated travel search engine called Zugu and the changing of its trading name to Cheapflights Media, though the campaign will focus specifically on Cheapflights,

Meredith Hanrahan, chief marketing officer at Cheapflights Media, says the company wants to be seen as a global media brand and will use advertising to raise awareness of its services.

“We want people to consider us as a media outlet they can come to for any travel-related purpose. Consumers want flexible travel options, and we have a distinct offering in this, so it’s the right time for us to advertise and garner attention,” she says.

The online travel company and its rivals, including Expedia and Netflights, have had to cope with a drop in passenger numbers due to the global economic downturn.

Cheapflights does not sell flights, but publishes deals online from hundreds of airlines, low-cost airlines and travel operators that fly out of the US, the UK and Canada.

Cheapflights is launching campaigns in all three countries throughout June.

Hanrahan says: “We’ve targeted this campaign to stations that broadcast to 25- to 45-year-olds, who we feel are the audiences that will search for the best holiday rates. This campaign will help to reinvigorate our offering and raise awareness of our brand.”

The campaign has been created by VCCP and has been localised for each country.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here