Honda looks within for head of UK marketing

Honda has promoted Martin Moll, currently head of marketing for its power division, to the newly created role of head of UK marketing for all its products.

Honda
Honda CR-Z: Sports hybrid

Moll has been handed the position following a Honda UK marketing restructure earlier this year that saw some of its marketers move to Honda Motors Europe, as first revealed on MarketingWeek.co.uk.

The expanded role sees Moll take responsibility for all the marque’s UK products.

He takes the responsibility for car marketing from Tom Gardner, previously UK head of marketing for cars, who was promoted to take up the same position at a European level.

Moll has been at Honda since 2003 and is a former PR manager and manager for car sales operations.

His most recent work for the marque has seen him involved in the marketing plan for the Honda’s CR-Z sports hybrid coupe, which included UK-specific digital activity.

At Honda’s UK power division, he was responsible for marketing Honda’s lawn and garden, marine, all-terrain vehicles and energy products, which includes Honda generators, water pumps and engines.

Moll will report to David Hodgetts, who joined the company as its new managing director on 1 April.

Honda sold 28,629 cars in the year to 31 May, down 8.89% on the 31,423 sold in the same period last year, according to the Society of Motor Manufacturers and Traders. It has a 3.3% share of the UK market.

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