Local activity at heart of Metro Bank’s brand launch

Metro Bank will mark the launch of its first branch in London by running a series of experiential events in a bid to create a local “community” bank.

Metro Bank
Metro Bank: Currently using the strapline ‘Love your bank’

The branch in Holborn will be the UK’s first new full-service high street bank for more than 100 years when it opens on 29 July.

Local area marketing ahead of the opening will include giving cyclists water bottles, bananas and high visibility bag covers. There will also be music, face painting and food giveaways for the local community closer to the launch.

Anthony Thomson, co-founder and non-executive director, says Metro Bank aims to “make banking a more pleasurable experience”, adding that he wants to “give people a reason to come in”.

A second branch in South Kensington in London is due to open later this summer with branches also planned for Fulham in London and Borehamwood, Hertfordshire. The new financial services brand has plans for a network of more than 200 branches in the London area over the next ten years.

Metro Bank is currently using the strapline “love your bank” and aims to distinguish itself from high street rivals by opening longer and on weekends, as well as on the quality of its customer service.

Thomson will be a guest speaker at The Annual, Marketing Week’s new flagship conference on 29 September.

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