Schwarzkopf embarks on first social media campaign

Hair care brand Schwarzkopf, has appointed Mason Williams Communications to handle its first social media marketing campaign.

Schwarzkopf social media campaign
Schwarzkopf social media campaign

The camapaign has been designed to support Schwarzkopf’s home hair colour brands Live XXL and its new Palette range and aims to build loyalty with existing and new users.

Mason Williams has created a blog site that launches this week and will handle the brands Twitter communications in a bid to answer women’s questions about home hair colouring.

Schwarzkopf’s senior brand manager Camila Lobo-Guerrero says: ” The media landscape has changed so much over recent years with ’everyman’ now having a voice. We feel that by embracing and engaging with ’citizen’ journalists it’s yet another opportunity to build our brand.”

The social media campaign aims to build on organic digital engagement between the brands and consumers through a direct platform.

Schwarzkopf says Lovehaircolour will feature expert advice, trends and celebrity looks through a platform that allows a two-way dialogue with consumers.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here