The web company made the announcement at the Cannes Lions 2010 International Advertising Festival today (Tuesday), in a presentation by Yahoo! chief marketing officer Elisa Steele, Stiller himself and Goodby Silverstein’s creative director Jeff Goodby.
Yahoo!’s videos will feature Stiller’s parents discussing news headlines and events in a comedic, unscripted way.
The videos form part of Yahoo!’s foray into branded online content, a major theme for brands and agencies in Cannes this week.
Yahoo is also supporting Stiller’s charity ’Stillerstrong’, which spoofs the cyclist Lance Armstrong. They are aiming to raise $50k (£34k) to build a school in Haiti.
Stiller told the audience: “The bar is pretty high in the expectation of humour in advertising. A project like this is perfect for the web. You might even get to hear my mum’s views on BP and Tony Hayward.”