H&M reveals e-commerce launch date

H&M has announced the launch of its e-commerce platform in the UK, as part of its UK expansion strategy.

The site launches on Thursday 16 September and will sell womenswear, menswear and childrenswear as well as accessories.

H&M is also making its recently launched home collection available online. The range includes bedlinen, ready made curtains, cushions and towels available online.

Subscribers to the H&M newsletter will be given access to the online shopping platform ahead of its launch, to incentivise existing customers to use the online site.

H&M launched its home range in the UK earlier this month and plans to open standalone home stores as well as selling the range within existing stores.

The Swedish chain says it is timing the autumn launch to coincide with the new season’s collections.

H&M currently has 168 UK stores. It launched its ecommerce platform in Sweden in 1998 and currently sells online in Norway, Finland, Denmark, The Netherlands, Austria and Germany.

Yesterday (24 June) the fashion chain revealed a 25% profit increase in the second quarter of the year.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here