H&M reveals e-commerce launch date

H&M has announced the launch of its e-commerce platform in the UK, as part of its UK expansion strategy.

The site launches on Thursday 16 September and will sell womenswear, menswear and childrenswear as well as accessories.

H&M is also making its recently launched home collection available online. The range includes bedlinen, ready made curtains, cushions and towels available online.

Subscribers to the H&M newsletter will be given access to the online shopping platform ahead of its launch, to incentivise existing customers to use the online site.

H&M launched its home range in the UK earlier this month and plans to open standalone home stores as well as selling the range within existing stores.

The Swedish chain says it is timing the autumn launch to coincide with the new season’s collections.

H&M currently has 168 UK stores. It launched its ecommerce platform in Sweden in 1998 and currently sells online in Norway, Finland, Denmark, The Netherlands, Austria and Germany.

Yesterday (24 June) the fashion chain revealed a 25% profit increase in the second quarter of the year.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here