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Register NowNokia’s global marketing restructure will only be a success if the handset manufacturer plays to its core strengths, according to mobile sector specialists.
Clear Channel Outdoor has appointed former BT marketer Matthew Dearden as its CEO.
Actress Evan Rachel Wood of True Blood fame has signed a deal to become the face of a new Gucci scent.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.