Nike invites fans to tweet support for England team
Jennifer WhiteheadEngland football fans can show their support for the team in the run-up to tomorrow’s crucial World Cup match in a new piece of Nike tactical activity.
Month: June 2010
Barclays launches online game to target young people
Charlottle McElenyBanking brand Barclays has launched an online game set in a virtual city, aimed at attracting a younger demographic.
Majority of food advertisers compliant with advertising codes, says ASA
Joe FernandezThe majority of food advertisers complied with the advertising codes last year, according to the Advertising Standards Authority’s (ASA) Food and Soft Drink Survey 2009.
Retailers warn budget will impact consumer behaviour
Rosie BakerConsumers fear that a rise in VAT and national insurance in today’s budget will have a big impact on household finances, according to research by Asda.
Toyota and EDF join forces in electric car scheme
Pitch reporterToyota is entering into a three-year partnership with EDF Energy as the companies attempt to ramp up their association with green energy.
NHS watchdog calls for primetime junk food ad ban
Joe FernandezThe National Institute for Health and Clinical Excellence (NICE) is calling on the government to introduce an advertising ban on unhealthy foods until after 9pm and a complete ban on trans-fats in England.
Unilever rewards smiles with ice creams in experiential push
Jennifer WhiteheadSmiling consumers will be rewarded with ice cream thanks to a new Unilever-owned vending machine that uses face reading technology. See it in action here.
Airline’s ad strategy does hit the target
Marketing WeekTo understand the Turkish Airlines sponsorships and their associated adverts you need to look deeper into the geographical, political and economic context (Mark Ritson, MW 17 June).
Build on trust laid down by change to FSA
Marketing WeekThe changes to the FSA can only be a good thing for marketers of financial services. (“Osborne abolishes FSA”, MarketingWeek.co.uk 17 June) Over recent years, people’s trust in financial products has been eroded, but a sweeping change such as this should restore confidence.
Brand comms do not a DNA molecule make
Marketing WeekCan we please have an immediate ban of the phrase “_____ is in our brand’s DNA,” in the pages of Marketing Week? It’s rapidly become one of marketing’s clichés, and more than that it’s completely meaningless.
Is the future orange?
Marketing WeekI suspect the infamous words “Do I not like orange” spoken former England manager, Graham Taylor, following the team’s defeat to Holland in 1993, are being repeated in the corridors of power at FIFA and Anheuser-Busch InBev following the blatant ambush stunt by Bavaria at last week’s Holland vs Denmark World Cup game (FIFA hits back at Bavaria after ambush marketing stunt, MarketingWeek. co.uk, 17 June).
Health benefit of olive oil is focus of £14m Euro campaign
Marketing WeekThe European Commission has unveiled a €16.5m (£14m) campaign promoting the use of olive oil as part of its mission to encourage healthier lifestyles across the continent.
Viewpoint – Oscar Jenkins
Marketing WeekTwo of the big trends we’re starting to see in mobile are the rise of forms of mobile marketing that take advantage of the unique properties of mobile, and brands starting to realise that this is where their customers are. By Oscar Jenkins CEO, Dynmark
Nike beating official sponsor Adidas in World Cup stakes
Russell ParsonsSurveys find that American firm has a stronger association with tournament.
Doritos uses co-creation to engage with core audience
Marketing WeekDoritos has made a commitment to crowdsourcing as a source for advertising following interest in its King of Ads competition.