IASH to detect brand misplacement as it happens
Gina LovettAd network trade body IASH is testing real-time content verification technology as a way of detecting online ad misplacement in real time.
Month: June 2010
Business4life preparing to ramp up activity under loosened restrictions
Mary-Louise ClewsBrands signed up to the Change4Life campaign can look forward to a more permissive regime under the new Coalition Government, Marketing Week has learned.
TV product placement warnings unlikely to last
Branwell JohnsonProduct placement specialists have hit out at the suggestion there will be a warning label for programmes on commercial television featuring branded goods.
Nandos has lipsmackin’ giveaway plan
Rosie BakerNando’s is launching a marketing initiative themed around guilt-free pleasures to drive its healthy eating proposition in the battle against rival fast-food restaurants such as McDonald’s and KFC. The Portuguese-themed chicken restaurant chain says it wants to push the message that its fresh chicken is grilled, not fried, but didn’t want to do it in […]
EU proposals could wreck promotions
Rosie BakerNew EU food labelling regulations stand to “cause havoc” for brands, retailers and consumers, according to industry experts.
Diesel’s “Be Stupid” ads fall foul of ASA
Branwell JohnsonClothing brand Diesel, known for its edgy advertising, has seen its latest poster campaign fall foul of the advertising watchdog for being offensive and unsuitable to be seen by children.
Playing the name game
Rosie BakerDSGi the electricals group revealed this week that it is returning to its roots and reverting to its former corporate group name Dixons Retail.
What’s hot and when it’s not
Marketing WeekSimon Bird, UK director of retail partnerships at voucher code site Savoo.co.uk, offers insight into how codes and deals can offer retailers the opportunity to maintain profit margins and remain one step ahead of the market.
Maximising the opportunities of retail digital screen media
Marketing WeekDigital screens in retail locations are not new, although the number of retailers developing networks is rising rapidly as they identify the value to their consumers and, potentially, the opportunity they deliver to create an additional revenue stream. Such networks can be a ’win win win’ for customers, retailers and suppliers. Chris Forrester, MD of sales & marketing at Digicom explains more.
Marketers urged to add extra value through buzz
Joe FernandezMarketing Week Live!: Businesses can add extra value by generating buzz with social media using well-known thought leaders and discussion groups, according to senior marketers from LinkedIn and Philips.
WPP results show improvement with UK growth surge
Branwell JohnsonWPP Group has reported worldwide revenues up 1.8% for the first five months of the year in its latest trading statement, with the UK seeing 4% growth in the past two months.
Peroni looks to Italian director for stylish campaign
Branwell JohnsonItalian premium lager Peroni Nastro Azzurro is partnering with Italian film director Gabriele Muccino to create a short film to be used to promote the brand.
BARB set to field-test online TV viewing
Jessica DaviesBARB is set to launch a series of field tests to measure TV viewing via laptops and PCS, making the UK the first country to field-test measurement via such a scheme.
Chancellor calls on WPP to return to UK
Joe FernandezThe Chancellor George Osborne has called on Sir Martin Sorrell to bring WPP’s headquarters back to the UK.
Smooth Radio takes on Radio 2 in national rollout
Rosie BakerSmooth Radio is extending its reach nationwide in a bid to compete with BBC Radio 2.