Marketing Week Live!: Marketers must embrace the opportunities available to them through the digital revolution, in order to ensure their brands sparkle, according to Coca-Cola’s UK and Ireland marketing director.
Burger King is partnering with Microsoft to target children and offer a free toy in Kiddie Meals that will also act as a virtual toy within Xbox games. The physical toys will come with a tag, which is used to scan the toy into an Xbox Kinect game called Kinectimals. The launch is expected before Christmas this year.
Specsavers has launched an advertising campaign playing on the calls for goal-line technology in football following England’s 4-1 World Cup defeat.
The Daily Mirror is to release the latest Prince album in the UK after striking an exclusive deal with the artist.
Unilever is launching a Top Gun inspired advertising campaign to support its first Lynx product for sensitive skin.
Tour operator brands Thomson and First Choice, both owned by TUI, are bringing their sustainable tourism initiatives together under the umbrella brand “Holidays Forever”.
A digital television channel aimed at viewers aged 50 and over is set to go live later this year. Called Vintage TV, it will focus on music and popular culture from the 1950s to 1980s.
The iPhone 4 is Apple’s most successful ever launch, according to CEO Steve Jobs, after sales hit 1.7m three days after entering the global market.
Bmycharity.com, the online donation service that merged with the Help for Heroes charity to avoid closure has removed the charity’s branding from its site.
Highland Spring is marking its sponsorship of the Lawn Tennis Association (LTA) by holding an interactive tennis roadshow, called the Highland Spring Hot Shots Tour.
The fact that “CMOs need to focus on strategic direction” (MW 24 June), and not just managing advertising will come as no surprise to anyone in the industry.
So, Sir Terry is standing down and Tesco is shifting its focus towards sustainability (MW 10 June)? As you rightly say, these changes at the top are unlikely to topple Tesco from its market (and world) domination; but what could have a more detrimental impact is the retailer’s recognised “lack of warmth”.
Gulf of Mexico tragedy has not fatally damaged oil giant’s brand, say voters.
On 29 September 2010, The Annual from Marketing Week will lay out smart thinking, smart working and smart engagement strategies for businesses. We ask Michelle Feeney, chief executive of St Tropez, which brands impress her:
Brands will always want to tap into national pride for the team, say experts.