Design next stop: design for the fuller, greener life
Ruth MortimerEco packaging, innovative applications and making people’s lives more sustainable are long-term goals for Nokia.
Month: June 2010
Digital takes ad campaigns closer to Hollywood
MaryLou CostaWhen the leading lights in advertising gathered in Cannes last week for the annual festival, traditional models of content creation were forced into a back seat.
No more dealing with buyers and no more frustrating exchanges with sales teams who are born to shift boxes
Marketing WeekLike many readers, I suspect, I sometimes struggle to keep up with all facets of the ever-changing digital world, but ecommerce is very much my domain.
Getting the know-how to take the right risks
Ruth MortimerIt’s that time of year again. I’m not talking about the World Cup or Wimbledon. No, this particular activity involves a guaranteed win for UK marketers it’s our event Marketing Week Live!
Gathering intelligence is the secret to success
Lucy HandleyMarketing Week’s roundtable, run in association with Communisis, gains insight into how brands can benefit from clever data marketing.
Quality and nostalgia is potent mix
MaryLou CostaBest known for manufacturing blank cassettes from which music fans made mixtapes, TDK is going back to what the brand stands for to carve out a new niche in the audio hardware market
Marketing is more than increasing sales
Mark RitsonAnother iPhone launch, and another masterclass in marketing from Apple.
Brands now provide a higher degree of on-the-job training
Ruth MortimerWith Harrods now offering a sales qualification, will students base their degree choice on corporate brand rather than university?
Case study – Global strategy: Create a strong and consistent brand culture
Lou CooperASmallWorld (ASW) is an upmarket social network that hosts an international community of 550,000 people in more than 200 countries.
Global strategy: adopt a ‘glocal’ structure
Marketing WeekTo read the cover story relating to this ’Five strategies for a successful global brand’ click here Read our in-depth case study on the upmarket social network ASmallWorld click here It’s not a very old global brand. The company itself was a regional building society and is 150 years old, but it’s really only in […]
Gocompare belts out latest salvo in comparison site ad war
Mary-Louise ClewsPrice comparison site Gocompare is launching its second campaign featuring opera singing character Gio Compario after his debut saw brand awareness leap by 450%.
Vauxhall shifts focus to customer experiences in board reshuffle
Joe FernandezVauxhall is reshuffling its marketing department in a bid to develop new strategies for the struggling company.
Brands to benefit from product placement in radio, says Ofcom
Branwell JohnsonOfcom has published its proposals to allow product placement on television and is also looking to liberalise the rules on paid-for references to brands and products in radio programmes.
Interpublic Group acquires DLKW
Joe FernandezThe Interpublic Group has reached an agreement to acquire Delaney Lund Knox Warren (DLKW) from Creston Group for around $40m (£26.5m).
BP’s sponsorship of the arts comes under attack
Pitch reporterBP’s sponsorship of artistic institutions is coming under fire from artists and pressure groups, which claim the company is using sponsorship to mask the environmentally destructive nature of its activities.