Month: June 2010

In brands we trust

Russell Parsons

The subject of trust permeated many of last week’s biggest news stories. Whether it was George Osborne asking for understanding over his “tough but fair” budget, or England players asking fans to keep the faith, the quest and request for trust was a common thread.

Royal Mail launches targeting tool for unaddressed mail

Russell Parsons

The Royal Mail is launching an online tool to help direct marketers improve the targeting of their unaddressed mail campaigns. The move follows concerns from consumer groups that the recent scrapping of the limits on the amount of unaddressed mail Royal Mail can deliver will lead to a surge in “junk” mail.