Buying activity basis for new classification

A new geo-demographic segmentation system launched by Scientia Data is adding active buying to the dimensions on which marketers can select their prospects.

Intra can be applied at either household or postcode level to provide an additional level of discrimination and uplift.

Intra has been built using Scientia’s database of transactional records using files on 14 million adult consumers who have purchased in the last three months. By combining spending with wealth and lifestage attributes, the system picks out prospects who are more likely to buy than others of a similar profile, but who may not be actively using their disposable income.

“Intra adds a new dimension to segmentation that gives marketers a fresh view of their customers, which enables them to target the active spenders that fit their customer profile more tightly than ever before,” says Dee Toomey, managing director of Scientia Data.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here